About Phoolah

Phoolah was born in loft office in downtown Greenville, SC. Business partners Doug Yeager and Adam Landrum thought it would be cool to come up with a way to pay contactlessly with the mobile phone and reload one's card account over the air. They thought about how it could be done...maybe a prepaid card with an Radio Frequency Identification (RFID) reader...stick the prepaid card to a phone...and then secure it in place with a personalized mobile skin. Viola, Phoolah was born. The patent was filed. And now, there's a cool way to pay!

In The News

The Team

Doug Yeager

Founder of Elemental Knowledge LLC. Prior to EKI, Doug served as Director of Contactless Technologies at SIRIT Technologies. SIRIT designs, develops, manufactures and sells RFID reader devices. Doug's responsibilities included engineering, development and testing of new and strategic products in the 13.56 MHz (high frequency) band. Prior to SIRIT, Doug founded and was president of TradeWind Technologies. TradeWind Technologies designed, developed, manufactured, and sold RFID readers in the 13.56 MHz band. TradeWind's main product was an Secure Digital Input Output (SDIO) RFID reader that was sold and used as an attachment to PDA's or mobile phones. TradeWind was acquired by SIRIT Technologies of Toronto, Ontario in April of 2006.

Prior to TradeWind Technologies, Doug founded Yeager Automation, a software company focused on providing Computer Numerical Controlled (CNC) controller software to home users and hobbyists wanting to use their generic PC to run CNC machinery or other uses for motor control. Doug also served as an application engineer on the MATRIXx modeling software product at WindRiver Inc. Doug also served as a project engineer with Sandia National Labs in Livermore, California after completing his B.S. in Mechanical Engineering from Clemson University and M.S. in Mechanical Engineering from the University of Florida.

Adam Landrum

Adam Landrum is the President of Merge, a seven year-old Greenville, SC based web development firm. As a former Arthur Andersen consultant, Landrum integrates his consulting background of working with high-tech public clients in the Southern California region and brings that experience to established companies looking to maximize the web for their organization. Landrum developed Merge's Digital Strategy approach which focuses on the most important aspect of developing a web project: the business objectives and how to accomplish those objectives for our clients. Landrum is a Clemson University graduate, graduating Cum Laude in Accounting.